Benecol

Benecol® (McNeill Nutritionals) has a proven effect in lowering cholesterol. The Benecol® ingredient is produced from stanols and vegetable oil extracts and is known to significantly reduce cholesterol levels.

Objectives

Develop a user-friendly HTML customer website following the latest standards for website development and search engine optimization.

Results

• The new Benecol site has been designed and developed with a constant focus on usability, accessibility and search engine optimization.
• The fresh and functional design is spiced with some subtle animations, illustrating the wholesome effects of a Benecol diet. The website also bundles a collection of healthy recipes.