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FlandersBio website: FlandersBio webdesign (FlandersBio webdesign)
FlandersBio website: FlandersBio webdesign (FlandersBio webdesign)
FlandersBio website: FlandersBio webdesign (FlandersBio webdesign)
FlandersBio website: FlandersBio webdesign (FlandersBio webdesign)

FlandersBio website

FlandersBio is the umbrella organisation for the Life Sciences and Biotechnology sector in Flanders. Their website is an important asset for communicating with the biotech sector in Flanders.

Objectives

  • Design and develop an interactive website, driven by a flexible CMS, customised to FlandersBio's specific needs
  • Build an easy-to-use navigation structure that is SEO friendly, enabling the FlandersBio webmaster to add and reorganize pages and widgets throughout the entire website
  • Provide a streamlined process for FlandersBio members to gain access to the member center thus allowing smooth updates of their company information.
  • Integrate Campaign Monitor in the ExpressionEngine CMS to generate daily e-mail campaigns.

Results

  • Several ExpressionEngine add-ons were integrated to turn the CMS into a tailor made solution that perfectly fits FlandersBio's needs
  • The ExpressionEngine templating system was used to publish, send and monitor e-mailing campaigns via Campaign Monitor from within the CMS
  • The FlandersBio webmaster can dynamically add pages and widgets throughout the entire website to improve intuitive navigation and to maximize conversion rates on landing pages
  • Six months after the website launch, the number of registered (fee paying) FlandersBio members grew with 25%
The glue: (X)HTML/CSS, Cufon, ExpressionEngine, Google Analytics, jQuery, Omnigraffle, MySQL, PHP

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