Goodyear U-Trax Magazine

Innovation, a constant stream of new ideas, products and materials, is at the core of Goodyear's operations.

Objectives

Goodyear aims to develop a platform on which her ​​'High Potentials' can inform each other and where they can converse and exchange expertise.

Results

The Goodyear U-trax magazine is a closed-wall online platform for Goodyear's high potentials to keep them informed of activities. There is also a quarterly report in which a country is put in the spotlight. Using video interviews they explain how they work.

In the current phase members can track favorites and post articles and comments. In the longer term, U-trax will become a true community based discussion platform.