Motilium Lunch

The Motilium lunch presentation (what's in a name!) is used by Janssen-Cilag sales representatives to inform Belgian pharmacists about the beneficial effects of Motilium. The presentation features state-of-the-art animations of human anatomy to clarify the principles of operation of a stomach, and perfectly fits in the 2006 advertising campaign.

Objectives

• Inform Belgian pharmacists, in a visually appealing format, about all aspects of Janssen-Cilag's highly successful treatment for stomach troubles.
• Use simplified animations of human anatomy to explain the principles of operation of a stomach.
• Present all available POS and campaign material in this presentation.

Results

• Janssen-Cilag sales representatives are visiting pharmacists with our lunch presentation as their main weapon. The well-structured navigation makes sure sales representatives have everything they need right at hand.
• The Motilium campaign, which also includes a spot on TV (remember the frog with an indigestion?), produced a substantial increase of Motilium sales figures.