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Schoenen Torfs website:  ()
Schoenen Torfs website:  ()
Schoenen Torfs website:  ()
Schoenen Torfs website:  ()

Schoenen Torfs website

Schoenen Torfs is one of the biggest shoe retailers in Belgium with more than 50 shoe shops.

Objectives

  • Present the Torfs shoes collection in a stylish and user friendly website interface.
  • Set up an easy-to-use and customised CMS to maintain all website content.
  • Develop an import function to allow the client to update the entire collection of shoes without much hassle.
  • Integrate a blog and social media channels.

Results

  • An intuitive faceted navigation was added to allow consumers to find the pair of shoes of their choice in a snap. 
  • The website was built with special attention to SEO, resulting in an increased number of website visitors.
  • The ExpressionEngine CMS was tweaked and optimized thoroughly for best performance. A custom ExpressionEngine add-on was built to fully automate the process of importing the entire shoe collection.
The glue: (X)HTML/CSS, Photoshop, ExpressionEngine, Google Analytics, jQuery, Javascript, MySQL, PHP, XML

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